'DIG OUT YOUR SOUL IN THE STREET' WINS UK MUSIC VIDEO AWARD
14 October 2009
We're very pleased to announce that last night the film 'Dig Out Your Soul In The Streets' won 'The Innovation Award' at this year's UK Music Video Awards. The award recognises a "piece of work that extends the definition of the medium of music video, and the visual representation and promotion of music generally, through the most innovative and creative use of technology."
The film was shot by directors The Malloys while Oasis were in New York in September 2008. It was inspired by a competition Big Brother Recordings ran at the time for fans of the band to record versions of four of the (at the time) unreleased tracks off the 'Dig Out Your Soul' album. The Malloys extended this idea to a group of street musicians in New York. 'Dig Out Your Soul In The Streets' documents the musicians learning the songs with Oasis then going out and performing them.
You can watch the award-winning 'Dig Out Your Soul In The Streets' below.
'Falling Down' also picked up 'Best Editing In A Video' at the evening's awards.